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Tuesday, February 4, 2014

News & Notes: Super Bowl Rating (Update)

***UPDATE (7:12 p.m.) Per Nielsen, FOX has announced the final total viewership as 112.2 million viewers, still shattering the previous record of 2 years ago.  In addition, the final rating has been announced as 46.7, lower than ProFootballTalk's reported 47.6 and higher than the FOX released 46.4 overnight rating.

The overnight rating for Super Bowl XLVIII produced the highest TV audience in the events history. Sundays 43-8 Seattle Seahawks blowout over the Denver Broncos saw a record 111.5 viewers for the telecast on FOX, breaking NBC's Super Bowl VLVI (Giants vs Patriots) record of 111.3 viewers. It was the third time in the last five Super Bowls the viewership record has been broken. The overnight rating of the blowout was below last years game as the broadcast generated a 47.6 down from 48.1. Still, it is the 5th best rating in Super Bowl history.

The totals were aided by two surprising regional ratings, as the Kansas City area generated a monstrous 58.1 rating, the highest of any city. The Super Bowl team's home cities themselves placed in the top 10 with Seattle generating the second best rating at 56.7 and Denver finished 10th at 51.4. Also, surprisingly, the host city New York, generated the 11th best rating at 50.5, the highest since 1987's XXI Super Bowl (CBS - Giants vs Broncos). Mike Florio at Pro Football Talk speculates this as ample evidence the game will return to metropolitan area, despite months of speculation of the weather.

Per NFL release, FOX Super Bowl Sunday pregame show drew a 12.0 rating with 23 million views, the highest in 12 years, also surpassing last years CBS ratings of 10.0. The halftime show featuring Bruno Mars scored a record 115.3 viewers also surpassing the 2012 event featuring Madonna (114 million).

FOX Deportes had 561,000 viewers for the Spanish language telecast of the Super Bowl with a medium age of 36.1. 

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